Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how?
The Media Leader compiles top takeaways from the latest Rajar quarterly radio audience figures.
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Heart Breakfast with Jamie Theakston and Amanda Holden, the top commercial breakfast programme, leapfrogged BBC Radio 1 in terms of weekly reach.
BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.
Smart speaker listening now accounts for 14.7% of total listening, as total digital listening now comprises a 72% share.
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
Effectiveness was also considered crucial by The Future 100 Club.
Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data.